AU PRINTEMPS 150 years jubilee – a gallery of elegance
AU PRINTEMPS 150 years jubilee
Text and photos Henning Høholt
PARIS/FRANCE: One of the really famouse Grand Magazines in the world, Au Printemps in Paris markt its 150 years Jubilee in 2015. It was markt with several events throughout the whole year. One of the events was visually for a periode, 9-20th October 2015, at the square in front of Palais Royal. Presenting 70 large posters including 66 frontpages, in front of the palais.
It was an elegant presentation of how well Au Printemps as one of the world famouse grand magazin in Paris, has been in front of the fashion during all this periode, where Paris has been the capitale of fashion in the world.
The “Au Printemps” departmen store first opened its doors 150 years ago in 1865. Created by the visionary Jules Jaluzot, it became quickly an icon of Parisian elegance.
The famous 1919 slogan: “Toute femme élégante est cliente du Printemps” (Every elegant woman is a Printemps customer), announced the brands purpose to the world to maken elegance something that not only concerns a few ‘elite’ fashion followers, but rather a true ‘art de vivre’, a universal ideal that would become affordable for all !
Since then, fashion trends have perpetually changed and generations have succeeded one another, yet this quintessentially Parisian attitude and allure have been preserved.
Through 66 images by some of the world´s most celebrated artists the historical Printemps catalogues and posters featured in this exhibition will offer an unique retrospective of the highly varied fashions which have made Paris the world capitale of elegance.
Please enjoy here a cavalcade of some of the posters, some of them has nearly been iconic.
HAPPY NEW YEAR
and to you all.